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A Kerf & Code product · invite-only pilot

Shyll

Point it at anything. It'll sell it.

A market-agnostic AI marketing engine. Describe your product in a sentence and Shyll maps its market, finds the channels where its real audience actually gathers, drafts native copy for each, and sequences a growth playbook you can run — and you can correct it at every layer.

Shyll is early and invite-only. It works, it's in use, and it's not finished.

How it works

One description in. A whole campaign out.

Shyll works in stages, each grounded in real web search and each building on the last.

01

Profile

Reads your product and pins down what it is, who it's for, and the promise it makes.

02

Market

Sizes the landscape and names real competitors and adjacent players — grounded in search.

03

Channels

Finds the specific rooms your audience is already in, and scores each on fit and effort.

04

Copy

Drafts native copy per channel — the post that belongs there, not a press release.

05

Playbook

Sequences it into a growth plan: what to do, in what order, and why.

profile → market · channels → copy → playbook

The difference

You're the editor, not the audience

Most AI marketing tools hand you a wall of output you can't fix. Shyll is built to be corrected — and your corrections flow downstream.

Correct any layer

Your edits flow downstream

Every stage keeps the AI's draft and your working copy side by side. Add the channel it missed, fix a persona, delete a bad competitor — the next stage sees your version, not the model's. Editing a stage marks everything downstream stale, so nothing silently goes wrong.

draft ⇄ yours
every stage, editable
An honest barker

Grounded, and it shows its work

Market and channel findings are grounded in live web search, and every generated row carries its provenance — the model and method behind it. And when you log what actually happened after you posted, Shyll reads the results with the same honest statistics behind our free tools: credible intervals, not hype. A channel with three clicks is called what it is — too early to tell.

Signal
evidence, not vanity metrics

Step right up.

Shyll is in invite-only pilot. Bring a product; leave with a plan. Tell me what you're launching and I'll get you in.