5 stages, and you can edit every one
Each one grounded in live web search
- Profile
- What the product is, who it is for, and the promise it makes.
- Market
- The landscape, with real competitors and adjacent players.
- Channels
- The rooms your audience is already in, scored on fit and effort.
- Copy
- Copy written in each channel's own format.
- Playbook
- What to do, in what order, and why.